E-Commerce News: Business: The Battle for the Mobile App Market


The Battle for the Mobile App Market.

The Lure of the Loot

Blame the app wars on money — revenues from mobile apps in the United States alone will exceed $4 billion in the next five years, according to the Yankee Group. This is roughly 10 times the 2009 figure of about $342 million. U.S. consumers alone will download 1 billion apps this year, the Yankee Group estimates. That figure will grow to 6.7 billion in 2013.

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